The Philosophy
"Your brand is your business. We make sure it works as hard as you do."
Who We Are
Meet the Team
A lean, high-impact team combining marketing expertise, brand strategy, design, social media management, and business systems to deliver measurable results for our clients.
The Standard by Sha
Sha
Founder & Creative Director
With over 15 years of leadership and management experience across aviation, healthcare, and corporate enterprise, Sha brings a rare combination of creative vision and operational rigour to every engagement. She specialises in brand strategy, marketing, and the back-end of business — CRM implementation, systems streamlining, and process optimisation — ensuring your brand looks exceptional and runs even better.
As a Certified Digital Marketing Professional, she integrates data-driven marketing strategy with brand design and social media management — helping businesses build the identity, digital presence, and online visibility required to compete at the highest level. Whether it's a full rebrand from scratch, building your social media presence, or setting up a CRM that actually works for your team, Sha's approach is hands-on and results-driven.
Her approach is grounded in buyer psychology, market research, and proven marketing frameworks — not theory. Every brand, campaign, and system is built for execution and measurable outcomes.
PJ
Managing Director & Head of Sales
PJ brings a sharp commercial edge to The Standard with a proven track record in sales, communication, and digital influence. With a social media presence of 250K+ followers across Instagram, TikTok, and YouTube, PJ understands what it takes to build an audience, create compelling content, and convert attention into revenue.
His expertise spans sales strategy, social media management, content creation, photography, and videography — making him the driving force behind client acquisition and brand visibility. As a podcast host and content creator, PJ brings a unique understanding of digital storytelling and audience engagement that directly benefits every client.
His direct, results-first approach to business development ensures every engagement is built on clear value, measurable outcomes, and genuine connection.
Is This You?
Who We Work With
We work with driven professionals and ambitious businesses who are done with guesswork and ready for a clear, executable strategy that delivers results.
- Business owners who need a brand that actually reflects the quality of their work
- Founders ready to scale with a clear marketing strategy and digital presence
- Service-based businesses drowning in operations with no systems in place
- Entrepreneurs launching or relaunching who need branding and design from scratch
- Businesses that know they need social media but don't have the time or expertise
- Anyone tired of DIY marketing and ready for professional, results-driven execution
Ways to Work With Us
Choose Your Path
Whether you need a full-service marketing partner, a one-off project, or strategic guidance — there's an engagement designed for where your business is right now.
Ongoing Partnership
Full-Service Retainer
A fully managed marketing, branding, and strategy partnership tailored to your business. We handle your social media, design, campaigns, and systems — so you can focus on running your business.
- Monthly marketing & social media management
- Ongoing brand & design support
- CRM & systems management
- Strategy sessions & reporting
One-Day Deep Dive
Brand & Strategy Intensive
A focused 6-hour intensive where we audit your brand, marketing, and operations — then deliver a clear action plan with design concepts, marketing strategy, and systems recommendations.
- 6-hour brand & marketing deep-dive
- Full business & brand audit
- Design concepts & direction
- 90-day marketing roadmap
One-Off Deliverables
Project-Based
Need a specific deliverable? A rebrand, a website, a social media launch, or a CRM setup. We scope it, price it, and deliver it — no ongoing commitment required.
- Rebranding & design projects
- Website design & development
- Social media launch packages
- CRM setup & implementation
Strategic Guidance
Consulting & Advisory
For businesses that have a team but need strategic direction. We provide the marketing strategy, brand oversight, and business advice — your team handles the execution.
- Marketing strategy consulting
- Brand direction & oversight
- Business growth advisory
- Monthly strategy reviews
What You Walk Away With
The Results
Every engagement is designed to produce tangible, measurable outcomes. No vague promises — just clear deliverables and real progress.
AS MENTIONED IN
15+
Years Experience
250K+
Combined Social Reach
6+
Industries Served
Industries We Serve
How We Work
Our Methodology
A proven four-step process that takes your business from where it is to where it needs to be. Click to explore.
STEP 01
Discovery & Audit
We deep-dive into your business, brand, marketing, and operations to identify exactly what's working, what's not, and where the biggest opportunities are.
STEP 02
Strategy & Design
We build your custom strategy — branding, marketing plan, CRM systems, and growth roadmap — all tailored to your business goals and target market.
STEP 03
Execute & Deliver
We do the work. Brand design, social media management, campaign launches, CRM setup — delivered on time with measurable results.
STEP 04
Optimise & Scale
We review performance, refine what's working, and build the systems and processes that allow your business to scale predictably.
Let's Talk Strategy
Book Your Strategy Call
Ready to discuss how we can help your business grow? Book a complimentary strategy call to outline your goals, identify opportunities, and determine the right engagement for your needs.
30-Minute Strategy Call
No obligation — just a focused conversation
Personalised Assessment
Tailored to your business and goals
Book Your Strategy Call
Schedule a complimentary 30-minute strategy call to discuss your business goals and explore how we can help.
Schedule Now
Get In Touch
Let's Connect
Have a question about our services? Ready to discuss your business goals? We'd like to hear from you.